Yankee Candle aims to light the wick on design with a new studio in Manhattan’s Chelsea neighborhood and a new creative director.
“We wanted to figure out how to marry fragrance expertise with compelling design elements,” said Harlan Kent, chief executive officer of Yankee Candle. “The bottom line is, we have 28,000 doors selling [Yankee Candle] in U.S. and 11,000 doors outside the U.S. We are a global company. There’s no better place to go than the fashion center of the world to open up our new design studio.”
Kent said the new studio — where the brand’s new creative director, Patti Carpenter, is based — will allow Yankee Candle to form relationships with key industry partners in textiles and fashion. Carpenter has been charged with creating fashion-inspired fragrances, candles and home decor, as well as experimenting with different kinds of containers, decorative elements and trend-inspired fragrances. “What we want to do is recognize the entrepreneurial spirit of the brand,” said Carpenter. “It would be easy for Yankee Candle to rest on [its] laurels. We want to continue to grow the brand, while consumers remain at the core.”
In January, the brand plans to unveil three new collections: Welcome to Paradise, Full Bloom and Pure Radiance, which are inspired by trending colors, ingredients and photographic interpretations of flowers. Yankee Candle also plans to extend its Man Candle collection with new scents like bacon and popcorn.
As Yankee Candle moves forward, the brand plans to remain loyal to its original customer base. “Yankee candle has a very iconic look,” said Kent. “We’re not going to lose that. With appropriate design elements we can make our brand work in a broader array of today’s homes.” Though the new design studio is located in New York, the company’s headquarters in South Deerfield, Mass., will continue to oversee the manufacturing of all Yankee Candle products.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)