Yankee Candle aims to light the wick on design with a new studio in Manhattan’s Chelsea neighborhood and a new creative director.
“We wanted to figure out how to marry fragrance expertise with compelling design elements,” said Harlan Kent, chief executive officer of Yankee Candle. “The bottom line is, we have 28,000 doors selling [Yankee Candle] in U.S. and 11,000 doors outside the U.S. We are a global company. There’s no better place to go than the fashion center of the world to open up our new design studio.”
Kent said the new studio — where the brand’s new creative director, Patti Carpenter, is based — will allow Yankee Candle to form relationships with key industry partners in textiles and fashion. Carpenter has been charged with creating fashion-inspired fragrances, candles and home decor, as well as experimenting with different kinds of containers, decorative elements and trend-inspired fragrances. “What we want to do is recognize the entrepreneurial spirit of the brand,” said Carpenter. “It would be easy for Yankee Candle to rest on [its] laurels. We want to continue to grow the brand, while consumers remain at the core.”
In January, the brand plans to unveil three new collections: Welcome to Paradise, Full Bloom and Pure Radiance, which are inspired by trending colors, ingredients and photographic interpretations of flowers. Yankee Candle also plans to extend its Man Candle collection with new scents like bacon and popcorn.
As Yankee Candle moves forward, the brand plans to remain loyal to its original customer base. “Yankee candle has a very iconic look,” said Kent. “We’re not going to lose that. With appropriate design elements we can make our brand work in a broader array of today’s homes.” Though the new design studio is located in New York, the company’s headquarters in South Deerfield, Mass., will continue to oversee the manufacturing of all Yankee Candle products.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)