NEW YORK — Most American women wouldn’t view shopping as a road to self-discovery or a path to personal growth, let alone as as means to attain an in-the-moment, Zen-like state.
Author-psychotherapist Eve Eliot aims to raise their consciousness with her recently published book, "Attention Shoppers! The Women’s Guide to Enlightenment Through Shopping," (Health Communications Inc. $10.95). Her effort begins with the title itself, for, as Eliot writes, enlightenment in one sense means to lighten up. By shopping, Eliot reasons, women can overcome the fear of knowing one’s self.
The idea might sound far-fetched, but Eliot can mount a rather convincing defense of her premise. "Sometimes shopping presents a person with a level of grieving or self-hate or reveals a repeating pattern, like being unable to decide what looks good on them or what to buy," the author said in a phone interview from her home in East Hampton. As a result, Eliot added, "by going shopping, people sometimes can find an answer to a question they didn’t know they were asking."
Eliot speaks from experience. The 60-year-old Brooklyn native recalled the epiphany that sparked "Attention Shoppers!": looking in the mirror in a T.J. Maxx dressing room and realizing there were certain things she "couldn’t wear" anymore. First, the author confronted her horror at caring so much about her looks. She accepted those feelings over her change in appearance, calmed down and said a prayer. Then she realized a new paradigm was emerging for the way she was experiencing shopping — one others could find enlightening, as well.
Her model borrows from Buddhism, which teaches that staying present with what one is doing leads to a more compassionate perspective toward one’s self and others. Such self-awareness, Eliot writes, can create the sense of inner peace that eludes so many people. Being mindful of one’s emotions while shopping is the author’s starting point for that journey. That mindfulness also is a cornerstone of psychotherapy, which Eliot has practiced for the past 12 years; prior to that she wrote ad copy.
While prescribing 10 steps to self-discovery through shopping, Eliot said deep breathing is the most crucial one. "If someone is deliberate enough to focus on breathing, to slow down their drive to get to the next thing, then they have a chance of being fully present with what’s there," she maintained. "In those moments, they can find themselves."The other nine steps enumerated in the anecdotal 227-page paperback are: Let go of guilt; take your time; remember that objects in the mirror are prettier than they appear; appreciate your body; enjoy yourself; focus on your lower body and follow its lead; prayer is OK in fitting rooms; shoe shopping helps ground you, and sales are not the only reason to shop.
By applying these principles, Eliot said, "shopping can become a way to check in with yourself. Not everyone wants to go to the gym, keep a journal or practice yoga."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)