Marketing and Promotion

Accessories News

Marketing and Promotion

Bruce H. Ross

Marvin Traub Associates Launches Traub Celebrity Group

The business development and advisory firm will be dedicated to working with celebrities and athletes to guide and develop global branded opportunities.

Fredrik Skärheden Named Head of Global PR for Gant

He joins Feb. 16 and will be based at Gant headquarters in Stockholm.

Sofía Vergara Ends Kmart Deal

Kmart was the first retailer to open the door for the actress to get into the celebrity licensing game.

Evine Live Inc. to Resume Live Broadcasting

The company will do a live broadcast in Manhattan during Valentine’s Day weekend.

Digital Kiosks Fuse In-Store and Online Shopping

Simon Property Group and eBay Inc. have started to collaborate on creating technologies that spur traffic and improve the shopping experience in malls.

Shoppers on Black Friday at Roosevelt Field mall in New York.

Retailers Grapple With Shifting Holiday Patterns

Gains seen from the four-day Thanksgiving stretch weren’t enough to ease concerns about profit margins — nor how the season will play out come Dec. 25.

Shoppers on Black Friday at Roosevelt Field mall in New York.

Retailers Grapple With Shifting Holiday Patterns

Gains seen from the four-day Thanksgiving stretch weren’t enough to ease concerns about profit margins — nor how the season will play out come Dec. 25.

Shoppers on Black Friday at Roosevelt Field mall in New York.

Retailers Grapple With Shifting Holiday Patterns

Gains seen from the four-day Thanksgiving stretch weren’t enough to ease concerns about profit margins — nor how the season will play out come Dec. 25.

Rebecca Minkoff enters her phone number in the Connected Fitting Room at her new store, opting in to link her session to her MyRM account so she can go back and look at what she tried on at a later date.

Age of Omnichannel Arrives Across Retail

A series of tech advancements look to link the online and offline experiences in a real way — more than just arming sales associates with iPads.