Marketing and Promotion

Accessories News

Marketing and Promotion

Converse, Chuck Taylor, Kate Lanphear

Converse Celebrates Chuck Taylor Sneakers in New Campaign

The spring 2015 Chuck Taylor campaign is going streetside.

CMOs Puzzle Over Social Analytics Growth

Marketing executives still looking to make best use of digital media, Big Data.

Bruce H. Ross

Marvin Traub Associates Launches Traub Celebrity Group

The business development and advisory firm will be dedicated to working with celebrities and athletes to guide and develop global branded opportunities.

Fredrik Skärheden Named Head of Global PR for Gant

He joins Feb. 16 and will be based at Gant headquarters in Stockholm.

Sofía Vergara Ends Kmart Deal

Kmart was the first retailer to open the door for the actress to get into the celebrity licensing game.

Evine Live Inc. to Resume Live Broadcasting

The company will do a live broadcast in Manhattan during Valentine’s Day weekend.

Digital Kiosks Fuse In-Store and Online Shopping

Simon Property Group and eBay Inc. have started to collaborate on creating technologies that spur traffic and improve the shopping experience in malls.

Shoppers on Black Friday at Roosevelt Field mall in New York.

Retailers Grapple With Shifting Holiday Patterns

Gains seen from the four-day Thanksgiving stretch weren’t enough to ease concerns about profit margins — nor how the season will play out come Dec. 25.

Shoppers on Black Friday at Roosevelt Field mall in New York.

Retailers Grapple With Shifting Holiday Patterns

Gains seen from the four-day Thanksgiving stretch weren’t enough to ease concerns about profit margins — nor how the season will play out come Dec. 25.