Supima’s 2017 advertising campaigns emphasize product quality.
Brands are winning today by zeroing in on one thing and doing it very well.
To give the label a fashion edge, model Agnes Sokolowska was recently shot wearing Foray by Marcelo Krasilcic and styled by Joanne Blades.
The company said it plans to close between 100 and 125 stores globally over the next two years.
The agreement with Sun supports turnaround efforts at Vince.
While the company is making progress on turning around the business, some observers think a nine-month lead time is still too long given the changing retail backdrop and shifts in consumer shopping patterns.
Oprah Winfrey, worth $2.9 billion, slid to 3rd place from 2nd last year.
Real and faux fur trimmed items will be popular for fall.