ATLANTA — Because of strong growth in its social occasion category, AmericasMart is adding 70,000 square feet of social occasion merchandise on the 14th floor of the Atlanta Apparel Mart, which will debut at the 2017 World of Prom market in August.Jovani will anchor the new design-driven fashion, relocating from the 10th floor and more than doubling its space to nearly 11,000 square feet.Additional domestic and European lines, both new and already existing in AmericasMart, will take space on the 14th floor, as well, but names haven’t been revealed. Social occasion lines will continue to have showrooms on the 10th and 12th floors. The 14th floor had been vacant for about 10 years.“AmericasMart Atlanta is the premier market in the world for showcasing gowns,” said Jovani vice president, director and chief financial officer Abraham Maslavi. “We are so successful in there that we need to expand our space to showcase more looks and continue to grow the line.”Mary Sullivan, senior vice president of leasing of AmericasMart, said, “Floor 14 will be the pinnacle shopping experience in Building 3. With elegant finishes, buyer amenities and high-end lines, we could not think of a better anchor than Jovani for this luxury buying destination.”She added that the growth has been fueled by a dedication to supporting the category across AmericasMart channels. “In addition to growing our leasing teams, we have invested in social occasion from a retail services, marketing and facility perspective — and it really shows,” she said.The expansion follows the addition of the 12th floor social occasion collection and the launch of VOW/New World of Bridal market in 2012, the 2013 debut of The Collective, a permanent temporary collection, and the addition of a spring VOW market in 2016.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)