ATLANTA — Because of strong growth in its social occasion category, AmericasMart is adding 70,000 square feet of social occasion merchandise on the 14th floor of the Atlanta Apparel Mart, which will debut at the 2017 World of Prom market in August.Jovani will anchor the new design-driven fashion, relocating from the 10th floor and more than doubling its space to nearly 11,000 square feet.Additional domestic and European lines, both new and already existing in AmericasMart, will take space on the 14th floor, as well, but names haven’t been revealed. Social occasion lines will continue to have showrooms on the 10th and 12th floors. The 14th floor had been vacant for about 10 years.“AmericasMart Atlanta is the premier market in the world for showcasing gowns,” said Jovani vice president, director and chief financial officer Abraham Maslavi. “We are so successful in there that we need to expand our space to showcase more looks and continue to grow the line.”Mary Sullivan, senior vice president of leasing of AmericasMart, said, “Floor 14 will be the pinnacle shopping experience in Building 3. With elegant finishes, buyer amenities and high-end lines, we could not think of a better anchor than Jovani for this luxury buying destination.”She added that the growth has been fueled by a dedication to supporting the category across AmericasMart channels. “In addition to growing our leasing teams, we have invested in social occasion from a retail services, marketing and facility perspective — and it really shows,” she said.The expansion follows the addition of the 12th floor social occasion collection and the launch of VOW/New World of Bridal market in 2012, the 2013 debut of The Collective, a permanent temporary collection, and the addition of a spring VOW market in 2016.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive