Andrew Grossman has a plan for launching a brand in a down market.
As witnessed with Asara, which Grossman introduced under China-based High Fashion Group, the formula is this: First let the product prove itself in a soft launch at specialty doors without marketing support. Then enter the secondary doors of department stores and invest in marketing to support the retail partners. After the product proves itself in those less desirable doors, move into the top department store doors — all within a two- to three-year time frame.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)