BEIJING — The first half of 2014 is likely to see leaner, more streamlined apparel and textile trade fairs across greater China, as fair organizers look for new ways to keep up interest amid a softer economic climate.
Fair organizers from Shanghai to Taipei and Hong Kong are expecting similar numbers of vendors and visitors in the first six months of the year as they have encountered of late, but they believe they will face a more discerning customer base. Companies want access to customers who will buy and buyers want goods that stand apart from the pack, whether it be through design or manufacturing techniques.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"