In 2003, when two fashion agents decided to launch a new kind of lifestyle fair literally underground in an unused subway tunnel on Potsdamer Platz, and three denim-loving friends opted to move their already offbeat urban wear show from Cologne to an industrial wasteland in Berlin Spandau, the reaction was skeptical. Sure, Premium and Bread & Butter, as these two platforms were called, were refreshing. Lots of fun even. But the potential anchors of Germany’s trade show activity? In Berlin of all places? No way.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)