In 2003, when two fashion agents decided to launch a new kind of lifestyle fair literally underground in an unused subway tunnel on Potsdamer Platz, and three denim-loving friends opted to move their already offbeat urban wear show from Cologne to an industrial wasteland in Berlin Spandau, the reaction was skeptical. Sure, Premium and Bread & Butter, as these two platforms were called, were refreshing. Lots of fun even. But the potential anchors of Germany’s trade show activity? In Berlin of all places? No way.
Ten years later, the fall 2013 season gets its start Jan. 15 to 18 in Berlin in no uncertain terms, with almost all conceivable market segments now represented via a dozen trade events. In keeping with Berlin’s celebrated cool vibe, the German capital has become the undisputed contemporary and street fashion capital, powered by Bread & Butter, Premium, L.O.C.K., Capsule, Show & Order, The Gallery Berlin and Bright, plus many of the young designers showing on the runways, in the studio and assorted off-site venues during Mercedes-Benz Fashion Week Berlin. As the city grows, changes and becomes more international, however, there’s also a markedly more sophisticated designer look emerging at trade show stands, on runways as well as at The Vogue Salon, which will go into its fourth season in January.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)