Realizing that it costs money to make money, brands are beefing up budgets and devising creative strategies to make the best of trying times.
For instance, marketing is key for Hudson Jeans, a premium denim line based in City of Commerce, Calif. Peter Kim, Hudson’s president and chief executive officer, said he intends to increase sales by 30 percent in the new year from more than $66 million last year through “an aggressive sales pitch.” At the same time, Hudson will cut costs on back-end operations, including shipping, production and inventory.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)