Realizing that it costs money to make money, brands are beefing up budgets and devising creative strategies to make the best of trying times.
For instance, marketing is key for Hudson Jeans, a premium denim line based in City of Commerce, Calif. Peter Kim, Hudson’s president and chief executive officer, said he intends to increase sales by 30 percent in the new year from more than $66 million last year through “an aggressive sales pitch.” At the same time, Hudson will cut costs on back-end operations, including shipping, production and inventory.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)