BERLIN — Trade fair Bread & Butter is staying put.
Contrary to plans announced in July, the street and urbanwear show will remain in Berlin rather than moving to Barcelona for the next edition in January.
“Various discussions with decision-makers from the industry made clear to us that people want to stick to the present format, despite the excitement and potential of something new,” the fair’s founder and chief executive officer Karl-Heinz Müller said.
Most exhibitors, he noted, are currently focusing on the healthy and stable German market.
“Therefore, we will follow the call of the industry and stay at the trusted grounds of the former Tempelhof Airport. Bread & Butter will take place simultaneously with the other Berlin fashion fairs from January 19 to 21, 2015,” he noted.
Müller took many by surprise last July when he announced Bread & Butter’s “Grand Slam” for 2015 — a tour of the fair to Barcelona in January, Berlin in July and Seoul in September with dates and locations already set. The majority of the exhibitors and visitors look at the decision to move to Spain in winter with skepticism.
The about-face received immediate positive reactions by politicians and representatives of the German fashion industry. “It doesn’t surprise me. And I’m happy for the German industry,” Mustang’s chief executive officer told the German press.
Cornelia Yzer, Berlin senator for economics, technology and research, said she is pleased Müller came to the conclusion “that Berlin is the better fashion spot.”
Müller did not rule out completely a Barcelona event in the future, possibly during the summer months. He said he would welcome more southern Europeans participating at Bread & Butter, especially in relation to the fashion trends coming from the region, and hoped that the many Spanish and southern European brands that already registered for Barcelona can be convinced to come to Berlin in January.
Seoul is still definitely on the schedule for September 2015. Further details and information are to be released Sept. 12, Müller said.
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