In these challenging financial times, bridal designers are trying different tactics to court shoppers.
With the October market about to get under way, several manufacturers emphasized the need to spend more time with retailers and consumers. There is an increasing awareness of the importance of price in light of the shaky economy. Amsale, Anne Barge and Junko Yoshioka said they were making a concerted effort to offer more affordable pieces.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"