LAS VEGAS — The Doneger Group’s men’s wear overview on the opening day of the MAGIC show here is usually standing room only for retailers seeking insight into the top trends of the season.
Not this year.
With the U.S. in economic crisis, the availability of seating was a harbinger for MAGIC and the satellite trade shows last week at the Las Vegas Convention Center and surrounding venues. MAGIC Man, the oldest and largest component of the event, was significantly smaller.
Retailers scoured the aisles for items that would provide a bit of pop on their floors and lure a consumer who is reluctant to shop. Although some have begun selling a smattering of early spring merchandise at full price, merchants are being conservative, watching their inventories and expenses closely as they seek to keep their heads above water. Open-to-buys for fall were down around 20 percent for many stores and often retailers were in the market for spring goods, which they had waited to purchase until closer to need.
Above all, the quest for value drove retail orders. Manufacturers answered the call, offering just enough tweaks and novelty details to keep things interesting.
MAGIC officials declined to provide an exhibitor count, but the 900,000-square-foot South Hall, which had housed young men’s — streetwear vendors as well as S.L.A.T.E., the progressive streetwear component of the show — was abandoned. Those vendors were relocated to the Central Hall to join the classic and contemporary men’s manufacturers. Pool, one of MAGIC’s sister shows, was also located in the Central Hall, as was Premium at MAGIC, a new subcategory that brought together vendors relocated from Project, another member of the MAGIC family.
The Central and North Halls — the latter of which housed WWDMAGIC and MAGIC Kids — are just over 1 million square feet.
The former fashion show stage was replaced by registration desks and there were several areas on the floor where retailers could sit and rest while looking over their order pads. This prompted Lazard retail analyst Todd Slater to suggest in a research note that MAGIC consider merging with another Vegas stalwart, the WSA Shoe Show, usually held within weeks of MAGIC twice a year.
“Not surprisingly, attendance was seen as significantly lower, highlighted by a material reduction in key brands and fewer specialty store buyers,” Slater wrote. “Vendors in the entire South Hall venue merged into the Center Hall. Roughly 10 percent of the space was dedicated to seating.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews