By  on May 16, 2012

BEIJING — Trade fairs in China and Hong Kong are refining and honing their offerings for this upcoming season, looking to further specialize and appeal to buyers looking for their expertise.

Exhibition organizers in Hong Kong and China said they are expanding for the second half of this year and setting up new areas to showcase more specialized and targeted products. Vendors said they hope the creative marketing works better for them as China’s production industry seeks to become more competitive and sustainable, while also becoming leaner.

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