Outerwear struggled last winter because of the mild weather, and firms are no doubt hoping back-to-school shoppers will give them a boost. According to The NPD Group, retail sales of women’s outerwear totaled $4.2 billion in the 12 months ended July 31. As college students head back to campuses this month, they’re searching for outerwear pieces that can take them from the classroom to the nightclub. So they’re buying classic silhouettes like trenches, peacoats and parkas from contemporary designers who have subtly updated these looks in a modern way. Here, WWD surveys college students on their outerwear purchases for the school term ahead.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)