As consumers continually seek ways to combat the travails of aging, the elements and other inescapable conditions, companies such as Item M6 are creating textile solutions to help. In this case, Item M6 is targeting gravity.The Bavarian-based leg and shapewear company integrated its compression technology into high-performance yarns that promote circulation and reduce cellulite. Its parent company, Medi, is a global medical compression firm and has been a leader in the category since the 1920's. When Medi saw an opportunity to take its core technology and enter a new market, Item M6 was born. Item M6 was launched in Europe over six years ago and entered the U.S. market in 2014.Sanaz McCartney, the brand director at Item M6, told WWD, “[Compression] has kind of become a buzzword in the ath-leisure category,” she said. “For us, the true benefit of compression is that [it is] promoting and increasing your blood circulation. So, [it’s] promoting everything back up to the heart. Gravity takes its impact on us every single day.”[caption id="attachment_10985180" align="aligncenter" width="688"] Photo courtesy of Item M6.[/caption]Described as a “beauty balm for your legs,” Item M6 products feature a unique performance yarn technology that promotes greater circulation to the surface of the skin and combats cellulite, smoothes skin texture and battles bruising, blemishes and spider veins, the company said. Particles of ceramic crystals are melted into the compression high-tech yarn, which enables body heat to be reflected and converted into infrared radiation and ultimately penetrate the surface of the skin to stimulate the breakdown of fat cells. The firm said it recommends wearing the tights eight hours a day, five days a week to reap the maximum benefits.The ongoing use of compression technology results in micro circulation, lighter feeling legs, higher energy and a regeneration and rejuvenation of the system, the company said. Wearing compression material aids in performance and also recovery, as it helps avoid shin splints or lactic acid buildup.McCartney told WWD, “[Consumers] don’t realize they can actually wear a product that isn’t [just] about colors and styles, but actually something that [is] such a foundation piece that can do something for you, outside of aesthetics. And so we’ve really kind of disrupted that category a little bit even within our major retailers like Nordstrom and Bloomingdale’s. The buyers always say that we’re fulfilling a white space." McCartney continued, "Now we have something that makes you not only look good but feel good as well, which I think is really rare in the world of hosiery and shape wear.”For More Textile News From WWD, See:
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.