Regional apparel markets saw improvement in 2010, but no one is sure how the first half of 2011 will play out, so the marts are going back to basics: product, service, marketing and an upbeat attitude.
They are expanding merchandise selection, especially in contemporary and children’s, adjusting market dates, offering additional seminars on retail strategies and fashion trends, and working social networks to connect with buyers. Most of the venues offer a banquet of free or discounted airfare, hotel rooms and meals to retailers who shop frequently.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)