ENK International will exit the men’s and footwear businesses as part of its acquisition by Advanstar Global, owner of the MAGIC and Project trade shows. ENK will focus on building its portfolio of women’s, accessories and children’s wear shows, which include Coterie, Accessorie Circuit and Children’s Club.
In January, ENK will fold its ENKNYC men’s trade show into the Project New York show. In February, the ENK Vegas show will migrate all its men’s brands to the Project Las Vegas show in the Mandalay Bay Convention Center. Conversely, the women’s section of Project Las Vegas will transfer to the ENK Vegas show, which will move from its traditional home in the Wynn Hotel to the Mandalay Bay Convention Center. The split means Project Las Vegas will be dedicated to men’s and dual-gender brands and ENK Vegas will concentrate solely on women’s brands.
In the footwear space, ENK’s WSA show in Las Vegas and Sole Commerce show in New York will be moved under the aegis of Advanstar, where they will be overseen by Leslie Gallin, vice president of footwear at Advanstar. Gallin reports to Tom Florio, chief executive officer of Advanstar Fashion Group.
The move will consolidate the footwear shows under Advanstar’s umbrella, which includes the FN Platform show in Las Vegas. No decision has been made yet to consolidate WSA with FN Platform, said Florio.
“We need to go over and see how the shows work and what the needs of our exhibitors are,” said Florio. WSA is staged in January and July, while FN Platform is held in February and August, in conjunction with MAGIC and Project.
Advanstar will add a show called The Tents as part of the upcoming MAGIC marketplace, as a home for high-end designer and directional brands. Additionally, the Street and S.L.A.T.E. shows will be replaced and fused into a single show renamed MVMNT, dedicated to youth culture. “There’s a whole urban culture that transcends social strata,” explained Florio of the reimagined and re-merchandised category.
Tom Nastos, president of ENK, said the changes would create a unified marketplace with carefully distinguished shows for vendors and buyers. The Advanstar and ENK shows will operate independently of each other going forward, he emphasized.
Next month, Advanstar is set to roll out the launch of its digital trade show platform at Shopthefloor.com. The service will allow Advanstar and ENK vendors and buyers to plan, place and track orders with each other, via private online showrooms. The site will operate 30 days prior and 30 days after each real-world trade show to facilitate the buying process.
Each vendor will also control a public page on the site to allow consumer access and interaction with the brand. “We are changing the value equation and creating a 60-day experience each season around our trade shows,” said Joe Loggia, ceo of Advanstar Communications Inc., who is directly overseeing the online initiative.
Shopthefloor.com enters a digital sphere populated by existing online fashion marketplaces and wholesale buying platforms such as Pop-Market, Joor, Brandboom, NuOrder and the Handshake mobile app.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
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The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
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EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)