ENK International will exit the men’s and footwear businesses as part of its acquisition by Advanstar Global, owner of the MAGIC and Project trade shows. ENK will focus on building its portfolio of women’s, accessories and children’s wear shows, which include Coterie, Accessorie Circuit and Children’s Club.
In January, ENK will fold its ENKNYC men’s trade show into the Project New York show. In February, the ENK Vegas show will migrate all its men’s brands to the Project Las Vegas show in the Mandalay Bay Convention Center. Conversely, the women’s section of Project Las Vegas will transfer to the ENK Vegas show, which will move from its traditional home in the Wynn Hotel to the Mandalay Bay Convention Center. The split means Project Las Vegas will be dedicated to men’s and dual-gender brands and ENK Vegas will concentrate solely on women’s brands.
In the footwear space, ENK’s WSA show in Las Vegas and Sole Commerce show in New York will be moved under the aegis of Advanstar, where they will be overseen by Leslie Gallin, vice president of footwear at Advanstar. Gallin reports to Tom Florio, chief executive officer of Advanstar Fashion Group.
The move will consolidate the footwear shows under Advanstar’s umbrella, which includes the FN Platform show in Las Vegas. No decision has been made yet to consolidate WSA with FN Platform, said Florio.
“We need to go over and see how the shows work and what the needs of our exhibitors are,” said Florio. WSA is staged in January and July, while FN Platform is held in February and August, in conjunction with MAGIC and Project.
Advanstar will add a show called The Tents as part of the upcoming MAGIC marketplace, as a home for high-end designer and directional brands. Additionally, the Street and S.L.A.T.E. shows will be replaced and fused into a single show renamed MVMNT, dedicated to youth culture. “There’s a whole urban culture that transcends social strata,” explained Florio of the reimagined and re-merchandised category.
Tom Nastos, president of ENK, said the changes would create a unified marketplace with carefully distinguished shows for vendors and buyers. The Advanstar and ENK shows will operate independently of each other going forward, he emphasized.
Next month, Advanstar is set to roll out the launch of its digital trade show platform at Shopthefloor.com. The service will allow Advanstar and ENK vendors and buyers to plan, place and track orders with each other, via private online showrooms. The site will operate 30 days prior and 30 days after each real-world trade show to facilitate the buying process.
Each vendor will also control a public page on the site to allow consumer access and interaction with the brand. “We are changing the value equation and creating a 60-day experience each season around our trade shows,” said Joe Loggia, ceo of Advanstar Communications Inc., who is directly overseeing the online initiative.
Shopthefloor.com enters a digital sphere populated by existing online fashion marketplaces and wholesale buying platforms such as Pop-Market, Joor, Brandboom, NuOrder and the Handshake mobile app.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast