As brands and retailers seek ways to increase relevancy and further differentiate themselves from their competition (as well as Amazon), fashion trade shows are responding by offering new resources and serving as venues to inspire and equip companies with improved market insights.There's also greater emphasis placed on the global opportunities of the fashion apparel space. And "innovation" will have a clear role to play this coming year.For example, as international trade show firm Messe Frankfurt prepares for the winter edition of its upcoming New York event in January, Texworld USA, the company said it focused on innovation as the primarily pull for exhibitors and attendees.Jennifer Bacon, the show director for fashion and apparel at Messe Frankfurt North America, told WWD, “The current retail climate has been tough with so many businesses closing, so now more than ever brands and retailers need to be up-to-date on what’s new and relevant. At Texworld USA and Apparel Sourcing USA, we offer hundreds of suppliers showcasing their new and innovative products. One can find and source a new fabric or garment supplier, be inspired by innovative techniques, and we are also a great information resource.”Bacon said Texworld USA plans to showcase a “Tek-Tiles” exhibit from the BF+DA, which will display a collection of smart fabrics for attendees interested in pursuing wearable technology. And the revival of denim is another important component to this year’s event.“In the winter edition, our ‘Spotlight’ is on denim," Bacon said. "When the ath-leisure movement started a few years ago, the denim market dropped. In the beginning of this year, there was a spike in denim sales, showing consumers had gone back to the old classic. At each edition, Texworld USA Spotlight is centered around fabrics that are making an impact in the market that season, so for our winter edition, 2018 we are focusing on denim because of its important role in today’s market."And international fashion trade show firm UBM Fashion caters to retailers seeking distinctive products and resources. Mike Alic, the managing director of UBM Fashion, told WWD that the company is slated to deliver a variety and high number of brands that will aid retailers in building “unique assortments in their stores,” for both digital and physical spaces.“Even with all the exciting changes in retail and the emergence of online channels, wholesale remains the dominant way fashion products get to market, and there are great, independent multibrand fashion retailers thriving all over the country," Alic said.[caption id="attachment_10691414" align="aligncenter" width="380"] UBM Fashion's Coterie trade show.[/caption]UBM Fashion’s portfolio of resources includes a year-round digital wholesale marketplace called ShopTheFloor, a digital platform that connects brands and buyers. Its platform “extends its reach throughout the year, beyond the physical event,” according to Alic, enabling shoppers to buy wholesale collections online. Access to ShopTheFloor is inclusive of each customer's participation in its shows.Alic said the firm also offers a retail relations concierge and matchmaking service, which “employs a dedicated team of retail relations specialists whose sole job is to help retailers find the right brands for their stores, and to help brands find the right retail partners for their lines.” The company said the service is wholly unique in the trade-show industry.Meanwhile, as a response to consumer demand, Messe Frankfurt and UBM Fashion are expanding their global presence to cater to the growth and potential of new international markets. Messe Frankfurt, for example, plans to home in on Africa’s various textile regions and further extend its network.Olaf Schmidt, the vice president of textiles and textile technologies at Messe Frankfurt, said the firm “will extend across important textile regions in Africa and encompass the leading trade fairs on the emerging continent. With our commitment to Ethiopia, South Africa, and in the future, Morocco, we have created excellent conditions to support the positive developments in Africa’s textile industry.”Bacon told WWD that Messe Frankfurt’s increased involvement in textile-related business in Africa, namely adding Maroc in Mode and Maroc Sourcing to its network, will strategically expand Messe Frankfurt’s portfolio of textile trade shows. “Demographic changes, increasing urbanization and shifts in economic forces are promoting the growth of the African economy and having a significant impact on the textile industry,” she said.And UBM Fashion’s expansion to Japan signals its significant growth stemming from key international markets. Alic told WWD, “In addition to attracting thousands of international brands and retailers to our shows in the U.S., we now also have MAGIC Japan, which will take place for its third edition in Tokyo April 25 to 27. That size and reach also makes it possible for us to provide services that go far beyond the typical trade show, to help our customers succeed.”For More Business News From WWD, See:
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.