Project was in the center of the action for national retailers such as Charlotte Russe and J. Crew and specialty stores including Fred Segal Fun and E Street Denim Co.
There was a focus on immediacy as buyers roamed the Sands Expo & Convention Center for the latest trends in premium denim and contemporary fashion. Some 800 brands, evenly split between men’s and women’s, displayed product for spring — and holiday and fall.
Designer John Eshaya said as many as half of the orders for his namesake contemporary line were to be delivered Sept. 30.
Daniel Landver, chief executive officer of Lucas Design, which creates costume jewelry for brands such as Landver and Disney Couture, didn’t even bother to bring spring collections to Las Vegas.
“Spring — people haven’t even talked about it because they’re so scared,” Landver said. “They want what’s in stock or to be delivered immediately.”
What retailers also wanted was sharp pricing blended with fashion-forward trends. Landver found a market for its $21 chunky resin bangles set with large geometric stones in contrasting colors. Babakul, the casual contemporary line designed by Kym Gold, capped the wholesale prices of its garment-dyed Tencel cargo pants at $82 so they will retail for less than $200.
In addition to price, items that mixed innovation, fun and creativity topped the shopping list for David Walker, owner of Winds of Change Boutique in Chagrin Falls, Ohio. Along with boyfriend jackets and jeans from Gwen Stefani’s L.A.M.B., he liked the prints and textures at Voom and whimsical pieces at Odd Molly.
“They want to update their look but not revamp their wardrobe,” Walker said of his customers.
The leading trends in premium denim percolated at Project. Diesel flicked pigment on dungarees, Netherlands-based Dept offered a denim harem pant and Siwy electrified short shorts with a giant zipper running down the right side.
“The trends don’t seem so predictable,” said Michelle Siwy, designer of Siwy. “People want everything now.”
Evisu unveiled its denim relaunch for next spring under new global chief executive officer Scott Morrison, the New York-based founder of Paper Denim & Cloth and Earnest Sewn. Encompassing four fits, 10 washes and wholesale prices from $84 to $110, the women’s line will be Evisu’s first in the U.S., Morrison said.
Though the women’s business is expected to contribute no more than 10 percent of total sales in the first season, Morrison hoped to appeal to fans of vintage looks by smearing dirt stains on the jeans and fading the seagull-wing logo on the back pockets. Retailers who have already ordered the women’s styles include Selfridges in the U.K. and Ron Herman in Los Angeles.
Joe’s Jeans is also testing new territory, launching three subbrands to complement its core jeans business: The Pant, The T and The Belt. The new extensions are modeled after The Shirt, its line of woven shirts that debuts in stores this fall. The Pant encompasses Capris, cargo pants, shorts and any other kind of pant that is not made of denim; wholesale prices range from $44 to $62. The T, priced between $26 and $49, offers tanks, cardigans and crinkled tops embellished with studs on the shoulder pads. The Belt features an array of leather straps adorned in studs with wholesale prices running from $22 to $42. While The Belt will hit stores for the holiday shopping season, The Pant and The T will be available next spring.
Mek Denim is defying the recession with plans to open 20 stores in Los Angeles, New York, Miami, Salt Lake City and other cities across the U.S. The Los Angeles-based denim company intends to open the first shop by the end of this year.
Seven For All Mankind is on track to open 15 stores this year in the U.S., widening its worldwide retail footprint to 62 shops in 18 countries. Especially as business in specialty and department stores remains challenging, “Our retail initiative is a great way to augment our wholesale business,” said Topher Gaylord, president of Seven For All Mankind.
For Kasil and It Jeans, surviving a recession means joining forces. Los Angeles-based It, whose jeans retail for less than $80 at stores such as Nordstrom, acquired a 50-percent stake in premium label Kasil for an undisclosed sum in July. While retaining a separate sales and design team, Kasil will be able to utilize it’s efficient manufacturing operations.
For spring, designers pushed shorts for warm weather. WeAretheSuperlativeConspiracy more than doubled the number of shorts in white, inky indigo, weatherworn denim and other styles.
Leggings are evolving into a fashion item with a plethora of textiles and design touches. Hope and Glory turned to Tencel for $60 trouser-style leggings in a pastel psychedelic print. Japan’s As Know As De Base knitted blue cotton into $22 leggings with contrasting white chevron embellishments. Work Custom Jeans made a $79 motorcycle style in 8-ounce denim. Citizens of Humanity overdyed superstretchy denim in yellow, red, tan and royal blue before dipping it in an acid wash.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye