Project was in the center of the action for national retailers such as Charlotte Russe and J. Crew and specialty stores including Fred Segal Fun and E Street Denim Co.
There was a focus on immediacy as buyers roamed the Sands Expo & Convention Center for the latest trends in premium denim and contemporary fashion. Some 800 brands, evenly split between men’s and women’s, displayed product for spring — and holiday and fall.
Designer John Eshaya said as many as half of the orders for his namesake contemporary line were to be delivered Sept. 30.
Daniel Landver, chief executive officer of Lucas Design, which creates costume jewelry for brands such as Landver and Disney Couture, didn’t even bother to bring spring collections to Las Vegas.
“Spring — people haven’t even talked about it because they’re so scared,” Landver said. “They want what’s in stock or to be delivered immediately.”
What retailers also wanted was sharp pricing blended with fashion-forward trends. Landver found a market for its $21 chunky resin bangles set with large geometric stones in contrasting colors. Babakul, the casual contemporary line designed by Kym Gold, capped the wholesale prices of its garment-dyed Tencel cargo pants at $82 so they will retail for less than $200.
In addition to price, items that mixed innovation, fun and creativity topped the shopping list for David Walker, owner of Winds of Change Boutique in Chagrin Falls, Ohio. Along with boyfriend jackets and jeans from Gwen Stefani’s L.A.M.B., he liked the prints and textures at Voom and whimsical pieces at Odd Molly.
“They want to update their look but not revamp their wardrobe,” Walker said of his customers.
The leading trends in premium denim percolated at Project. Diesel flicked pigment on dungarees, Netherlands-based Dept offered a denim harem pant and Siwy electrified short shorts with a giant zipper running down the right side.
“The trends don’t seem so predictable,” said Michelle Siwy, designer of Siwy. “People want everything now.”
Evisu unveiled its denim relaunch for next spring under new global chief executive officer Scott Morrison, the New York-based founder of Paper Denim & Cloth and Earnest Sewn. Encompassing four fits, 10 washes and wholesale prices from $84 to $110, the women’s line will be Evisu’s first in the U.S., Morrison said.
Though the women’s business is expected to contribute no more than 10 percent of total sales in the first season, Morrison hoped to appeal to fans of vintage looks by smearing dirt stains on the jeans and fading the seagull-wing logo on the back pockets. Retailers who have already ordered the women’s styles include Selfridges in the U.K. and Ron Herman in Los Angeles.
Joe’s Jeans is also testing new territory, launching three subbrands to complement its core jeans business: The Pant, The T and The Belt. The new extensions are modeled after The Shirt, its line of woven shirts that debuts in stores this fall. The Pant encompasses Capris, cargo pants, shorts and any other kind of pant that is not made of denim; wholesale prices range from $44 to $62. The T, priced between $26 and $49, offers tanks, cardigans and crinkled tops embellished with studs on the shoulder pads. The Belt features an array of leather straps adorned in studs with wholesale prices running from $22 to $42. While The Belt will hit stores for the holiday shopping season, The Pant and The T will be available next spring.
Mek Denim is defying the recession with plans to open 20 stores in Los Angeles, New York, Miami, Salt Lake City and other cities across the U.S. The Los Angeles-based denim company intends to open the first shop by the end of this year.
Seven For All Mankind is on track to open 15 stores this year in the U.S., widening its worldwide retail footprint to 62 shops in 18 countries. Especially as business in specialty and department stores remains challenging, “Our retail initiative is a great way to augment our wholesale business,” said Topher Gaylord, president of Seven For All Mankind.
For Kasil and It Jeans, surviving a recession means joining forces. Los Angeles-based It, whose jeans retail for less than $80 at stores such as Nordstrom, acquired a 50-percent stake in premium label Kasil for an undisclosed sum in July. While retaining a separate sales and design team, Kasil will be able to utilize it’s efficient manufacturing operations.
For spring, designers pushed shorts for warm weather. WeAretheSuperlativeConspiracy more than doubled the number of shorts in white, inky indigo, weatherworn denim and other styles.
Leggings are evolving into a fashion item with a plethora of textiles and design touches. Hope and Glory turned to Tencel for $60 trouser-style leggings in a pastel psychedelic print. Japan’s As Know As De Base knitted blue cotton into $22 leggings with contrasting white chevron embellishments. Work Custom Jeans made a $79 motorcycle style in 8-ounce denim. Citizens of Humanity overdyed superstretchy denim in yellow, red, tan and royal blue before dipping it in an acid wash.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews