Flow the Label was one of the standouts at the Super trade show in Milan.
MILAN — Feather details, lame effects, furs, floral prints and patchwork fabrics were among the trends for fall-winter 2017-18 at the ninth edition of Super, the women’s ready-to-wear and accessories trade show organized by Pitti Immagine.The three-day exhibition, which ended Feb. 27, drew more than 5,100 buyers, of whom 20 percent came from outside Italy, from almost 50 countries.“We presented an innovative, completely reinterpreted exhibition layout and most importantly, we reformulated the fair’s brand proposal, starting with the number of exhibitors,” said Raffaello Napoleone, chief executive officer of Pitti Immagine. “This was to allow us to focus on an innovative fashion selection dedicated to the most demanding international buyers.”Since the September edition, Super has been held in a new location, called The Mall, in an agreement between Pitti and fashion body Camera Nazionale della Moda Italiana.A project realized by Andrea Caputo, the space covered around 45,360 square feet, and housed 144 exhibitors, of which 50 percent were from outside Italy.“Research without compromise,” said Agostino Poletto, Pitti Immagine’s marketing director. “This is the guideline that characterizes the work of Pitti Immagine, an approach that is valid for all our fairs. A key element of Super is the high level of attention paid to up-and-coming designers and the scenarios of contemporary fashion that we will be presenting in the special Super Talents areas. Then we have New Countries to watch selected in cooperation with Sara Maino of Vogue Italia and Vogue Talents, and More Dash: Eye on the East, our focus on the fashion proposals from Eastern Europe, and other special projects, like the ones we are launching at this edition on the world of digital start-ups and social media.”Daria Shapovalova, founder and creative director of the Mercedes-Benz Kiev Fashion Days, was pleased about the agreement struck with the Pitti Immagine team for Super. “Their expertise and experience is great, the level of the organization is outstanding and we are happy that designers have such a great opportunity to be presented during Milan Fashion Week thanks to Super, which is the most effective launchpad for our young Ukrainian designers including Anna October, Anna K and Paskal to enter foreign markets.”Shapovalova emphasized the importance of functionality for the fall-winter season and the knitwear trend. “Anouki and Flow the Label, for example, showed really nice pieces with a touch of minimalism. Monochrome colors, florals, denim and handmade details are other strong leitmotifs.”She said she believed Super offers an opportunity for designers to better understand the market and their own product. The color palette for this season, she said, hinged on mostly pink, lilac and white, in sparkling tones. “Femininity and grace are always central in our collections. Pastel hues give delicacy to romantic silks and tulle as well as ruffles, silk batiste blouses and raw edges,” she concluded.Kinabuti, an ethical fashion label established in Nigeria in 2010 with the aim of empowering women in Africa, was one brand that was part of the Countries to Watch area.“We wanted to give the possibility to local artisans to work and to improve their craftsmanship, so we founded this brand in Nigeria that is a social, nonprofit business,” said cofounder Caterina Bortolussi. “It aims to develop fashion, giving young people a chance to learn professional techniques and know-how and at the same time create a collection by using beautiful fabrics, plenty of colors, prints and tradition,” added cofounder Francesca Rosset.Super is supporting ethical brands such as Jo. This is the first collection created by a group of young Jordanian designers, a project set up with the support of the European Union and United Nations Industrial Development Organization and See Me by Caterina Occhio, another ethical luxury brand producing jewelry and accessories handmade by women who survived violence.Among the other highlights at Super was the presentation of the accessories capsule collection by Kartell and Italian-Brazilian designer Paula Cademartori. “The mood and the trend of this season with Kartell is without any doubt the color,” said Cademartori, whose brand is now part of Renzo Rosso’s OTB stable.“I like to use many colors and mix them in order to create unique combinations even in winter collections, and the flowers remain the leitmotif of the collection along with the stars. The clutch suitable for summer evenings and the boots proposed with a chromatic contrast between the sole and the upper are the products that characterize this capsule.”Kartell was also present in its collaboration with N.21, founded and designed by Alessandro Dell’Acqua, showcasing the knot sandal.The names of the Super Talents this edition were: Alexander Arutyunov, Inês Torcato, Jirawat Thamrongkittikul, Julia Seemann, Kinabuti, Little Shilpa, Loh, Neous, Percy Lau and Takara Wong.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews