By  on February 12, 2014

Sourcing at MAGIC is getting a makeover in the hands of a new leader.

Christopher Griffin, who has been promoted to president of WWDMAGIC and Sourcing, is ramping up the traffic and buzz of a critical component of the fashion industry that many designers tend to overlook. By overseeing both shows, he hopes to turn more WWDMAGIC exhibitors into Sourcing attendees, luring them with new features like seminars on costume design and wearable technology in the Third Wave Fashion Social Media Lounge, the debuts of pavilions from Mongolia and Egypt, access to bloggers and a heightened focus on U.S. manufacturing.

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