By  on March 24, 2009

LOS ANGELES — Hudson Jeans, fueled by a new majority investment from Fireman Capital Partners and Webster Capital, is embarking on the next step to shore up its core business as it attempts to build a premium casual lifestyle brand in a recession.

With the investment from Fireman Capital, the Boston-based private equity firm founded by former Reebok chief executive officer Paul Fireman, and Webster, a Waltham, Mass.-based investment firm that holds interests in apparel companies including Sundance Catalog Co., Hudson will form a new board incorporating representatives from both firms.

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