Iconix Brand Group Inc. and Hybrid Apparel are teaming up for a vintage apparel line for Strawberry Shortcake.The line targets Millennial moms and their young daughters. Hybrid is producing the line under license.Iconix said it is finding that the brand is resonating with young girls in the digital space. Strawberry Shortcake’s Dress Up Dreams app from Budge Studios reached number one in the free section of the iTunes U.S. iPad app store at the end of March, while a retro-style Strawberry Shortcake doll was a strong seller over the holiday season at Target on an “endcap of retro toys,” Iconix said.Leigh Anne Brodsky, managing director of Iconix’s entertainment division, said, “Expanding our offerings for the Millennial women who grew up with Strawberry Shortcake is a key component of our strategy for the brand.” She added that the company knows “their daughters are finding the brand through our apps and toys.”The brand management firm said the Dress Up Dreams app was one of a “string of highly successful apps in a portfolio of 18 apps, whose total downloads just crossed 100 million.”Shauntel Jarreau, vice president of licensing for Hybrid Apparel, said, “There is such an affinity for the brand among the women who grew up with her and now that these women are moms, the timing could not be more perfect for [Strawberry Shortcake’s] return.”Iconix acquired the brand last year.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)