Iconix Brand Group Inc. and Hybrid Apparel are teaming up for a vintage apparel line for Strawberry Shortcake.The line targets Millennial moms and their young daughters. Hybrid is producing the line under license.Iconix said it is finding that the brand is resonating with young girls in the digital space. Strawberry Shortcake’s Dress Up Dreams app from Budge Studios reached number one in the free section of the iTunes U.S. iPad app store at the end of March, while a retro-style Strawberry Shortcake doll was a strong seller over the holiday season at Target on an “endcap of retro toys,” Iconix said.Leigh Anne Brodsky, managing director of Iconix’s entertainment division, said, “Expanding our offerings for the Millennial women who grew up with Strawberry Shortcake is a key component of our strategy for the brand.” She added that the company knows “their daughters are finding the brand through our apps and toys.”The brand management firm said the Dress Up Dreams app was one of a “string of highly successful apps in a portfolio of 18 apps, whose total downloads just crossed 100 million.”Shauntel Jarreau, vice president of licensing for Hybrid Apparel, said, “There is such an affinity for the brand among the women who grew up with her and now that these women are moms, the timing could not be more perfect for [Strawberry Shortcake’s] return.”Iconix acquired the brand last year.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.