LOS ANGELES — To better understand the changes in the trade show market here, it would help to analyze a business such as Leighann Boquist’s boutique in Vancouver.
Founded five years ago, Oliver & Lilly’s bets big on California-based brands, including Heidi Merrick, Velvet by Graham & Spencer and Mother Denim, and Boquist makes regular shopping trips to Los Angeles. Having increased her buying budget, jewelry has expanded to make up 25 percent of her orders, up from 10 percent last spring. Whether customers are scooping up a $50 T-shirt, $130 pair of jeans or $600 dress, they covet quality that lasts.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)