By  on May 23, 2013

People, process and product.

That’s what Lands’ End calls the “three buckets” of its commitment to sustainability, according to Randy Peterson, senior director of engineering, corporate services and sustainability.

Peterson noted that this began to crystallize in 2009, when he was tasked with the overall sustainability responsibility at Lands’ End and helped establish a cross-functional team of about 30 people in the company to form what is called the “Go Green Team.”

“We developed a road map to greater sustainability, with goals that reach beyond 2020,” he said. “Among our key initiatives are the transparency of establishing a reporting structure that would look at the various aspects of sustainability throughout the organization.

“We adopted the Global Report Initiative as a platform,” he added, noting that the first GRI report is expected to be published in the next few months.

As for the three buckets, the “People” portion includes a range of efforts. In one project, the company has joined the Clean Lakes Alliance to clean up the lake system in the Upper Peninsula of Wisconsin.

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