By  on August 20, 2013

THE LATIN BEAT: Mary C. Vargas, president and founder of Tata Jolie, has brought her line of vibrant, contemporary sportswear to WWDMAGIC.

WWD: What is your background?
Mary C. Vargas:
I was born in Venezuela, but my family is from Spain. So, I have Latin and European blood. I moved to Miami 13 years ago. In Venezuela, I was a lawyer. When I went to the university [in Florida] to see if I could revalidate my license, they said, ‘No way.’ I started working in stores. I worked for five years and then I started my own line. If I had to return to being a lawyer, forget about it.

WWD: Explain your brand, Tata Jolie, which you started in 2007.
Because I’m Latin, I combine very bright colors and prints with sexy shapes. Americans are really into Latin [fashions] right now. They like to be sexy, although not so tight.

WWD: Tell me about the spring collection.
We designed for spring thinking about resorts, the beach and the sand. Everything is in ocean colors: blues and corals. There are a lot of fish prints and star prints. It makes you feel like you are at the beach. The key element is a zigzag print. It has details in it like a fish-scale print. We use chiffons and jerseys. There are a lot of jumpsuits and rompers.

RELATED STORY: Las Vegas Q&A With Natashia Tomek, Lira >>

WWD: How’s it going at WWDMAGIC?
Normally, Vegas is not really a morning market. People love to go out at night. They drink and eat. But we have started to see our regular stores and some new customers. This is a very international show.

WWD: How is business this year?
This summer was a little bit slow, but things are starting to pick up, and it is a very good business right now compared to how it was. Customers are looking for more pieces, and looking for quality and novelty, not just price.

WWD: What is Tata Jolie’s wholesale price range?
$65 to $140.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus