THE LATIN BEAT: Mary C. Vargas, president and founder of Tata Jolie, has brought her line of vibrant, contemporary sportswear to WWDMAGIC.
WWD: What is your background? Mary C. Vargas: I was born in Venezuela, but my family is from Spain. So, I have Latin and European blood. I moved to Miami 13 years ago. In Venezuela, I was a lawyer. When I went to the university [in Florida] to see if I could revalidate my license, they said, ‘No way.’ I started working in stores. I worked for five years and then I started my own line. If I had to return to being a lawyer, forget about it.
WWD: Explain your brand, Tata Jolie, which you started in 2007. M.C.V.: Because I’m Latin, I combine very bright colors and prints with sexy shapes. Americans are really into Latin [fashions] right now. They like to be sexy, although not so tight.
WWD: Tell me about the spring collection. M.C.V.: We designed for spring thinking about resorts, the beach and the sand. Everything is in ocean colors: blues and corals. There are a lot of fish prints and star prints. It makes you feel like you are at the beach. The key element is a zigzag print. It has details in it like a fish-scale print. We use chiffons and jerseys. There are a lot of jumpsuits and rompers. RELATED STORY: Las Vegas Q&A With Natashia Tomek, Lira >>
WWD: How’s it going at WWDMAGIC? M.C.V.: Normally, Vegas is not really a morning market. People love to go out at night. They drink and eat. But we have started to see our regular stores and some new customers. This is a very international show.
WWD: How is business this year? M.C.V.: This summer was a little bit slow, but things are starting to pick up, and it is a very good business right now compared to how it was. Customers are looking for more pieces, and looking for quality and novelty, not just price.
WWD: What is Tata Jolie’s wholesale price range? M.C.V.: $65 to $140.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia