By  on August 16, 2012

SANTA MONICA, Calif. — Following a fairly steady year in sales, creativity and new trends proved to be the deciding factor for buyers who attended the first Launch LA trade show here at the Barker Hangar, though it didn’t mean price point wasn’t on the mind.

The more than 1,000 attendees who went to the event late last month — including buyers from California-based specialty stores Kitson, Tilly’s and Fred Segal — perused some 125 booths for surf, contemporary and streetwear brands such as Maui & Sons, Loomstate and Hoodie Buddie. Organized by GLM, the White Plains, N.Y.-based company that also owns Surf Expo in Orlando, Launch LA emphasized well-dressed casual looks rooted in the California lifestyle.

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