SANTA MONICA, Calif. — Following a fairly steady year in sales, creativity and new trends proved to be the deciding factor for buyers who attended the first Launch LA trade show here at the Barker Hangar, though it didn’t mean price point wasn’t on the mind.
The more than 1,000 attendees who went to the event late last month — including buyers from California-based specialty stores Kitson, Tilly’s and Fred Segal — perused some 125 booths for surf, contemporary and streetwear brands such as Maui & Sons, Loomstate and Hoodie Buddie. Organized by GLM, the White Plains, N.Y.-based company that also owns Surf Expo in Orlando, Launch LA emphasized well-dressed casual looks rooted in the California lifestyle.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)