NEW YORK — Manufacture New York, a Manhattan-based fashion incubator and small-run production facility, is joining forces with the photography, video and consumer electronics retailer Adorama to unveil an integrated showroom, retail and event space.
While various events will be held at the MNY downtown pop-up space for more than a month, the pinnacle of the partnership will be Launch NYC, an eight-day event featuring fashion shows, an integrated showroom and retail space that will be held Feb. 5 to 12. Held during New York Fashion Week, Launch NYC will be staged at 55 West 17th St. in the 5,000-square-foot MNY 55 space. Video monitors will also be set up on the exterior of the building so that passersby and any tardy MNY showgoers will be able to watch the fashion shows live.
Manufacture New York founder Bob Bland said Thursday that the concept sprang from all the post-fashion week discussions about whether runway shows help drum up sales. “After the shows in September, a lot of people were asking, ‘Do the shows matter? Are they relevant?’” Bland said. “For me, as someone who came from the design side, I know that dropping thousands of dollars on shows didn’t translate into sales.”
To try to change that for New York fashion labels, Launch NYC participants will show their latest collection to press, buyers, customers, VIPs and a ticketed public audience. At the same time, they can present sales samples of their fall-winter collections in the adjacent showroom to buyers and the media by appointment. In addition, the MNY store will have available each label’s current collection of apparel, accessories and jewelry for sale right after the runway show and throughout NYFW.
Anne Cahill, professional markets director of Adorama, said, “As a Manufacture New York sponsor, we have the unique opportunity to collaborate with some of the most creative minds in the industry.”
In addition to Launch NYC, the MNY space will be used to showcase the next generation of New York City-based apparel and accessory designers for various gatherings from Jan. 23 through Feb. 16. Bland also will host a Made in the USA panel discussion there on Jan. 15. American Giant’s Bayard Winthrop, Maker’s Row founders Tanya Menendez and Matthew Burnett, and Flint & Tinder’s Jake Bronstein are among the speakers lined up.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)