By  on December 27, 2013

NEW YORK — Manufacture New York, a Manhattan-based fashion incubator and small-run production facility, is joining forces with the photography, video and consumer electronics retailer Adorama to unveil an integrated showroom, retail and event space.

While various events will be held at the MNY downtown pop-up space for more than a month, the pinnacle of the partnership will be Launch NYC, an eight-day event featuring fashion shows, an integrated showroom and retail space that will be held Feb. 5 to 12. Held during New York Fashion Week, Launch NYC will be staged at 55 West 17th St. in the 5,000-square-foot MNY 55 space. Video monitors will also be set up on the exterior of the building so that passersby and any tardy MNY showgoers will be able to watch the fashion shows live.

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