PARIS — Prints answered the call for enticing items at the recent round of apparel trade shows held during Paris Fashion Week here, as buyers sought out original items to complement their offer.
“We’re looking for something that has a lot of print that hasn’t been seen before, for example designers that are doing their own, original prints,” said Ruth Melero, owner of Melero Boutique in San Diego.
Gill McCulloch, women’s wear buyer for Anthropologie in Europe, mirrored that sentiment, picking up items from Spanish label Ailanto at the Atmosphere show.
“I’m keeping an open mind, looking for something individual and quirky that I can’t find anywhere else,” she said. “Our customer still has that desire for must-have pieces, so our budgets haven’t been affected by the crisis.”
“Most buyers go for our exclusive prints,” said designer Aitor Muñoz from Barcelona-based Ailanto, which has sold to retailers such as Harvey Nichols Hong Kong and Selfridges.
The brand’s flower-print ramie shift dress wholesales for 105 euros, or $140 at current exchange rates.
Another Spanish line with prints that proved popular was Monoplaza, showing at Paris sur Mode. The collection includes a butterfly-print tunic dress priced at 92 euros wholesale, or $123.
“The line is very pretty and uses beautiful fabrics,” said Betty Reiter, owner of the store of the same name in Dallas, adding that although her business is good right now, she is maintaining a flat budget for spring-summer 2012 purchasing. “Customs and duty are getting very expensive for European brands.”
Hong Kong retailer Love It’s chief executive officer, Catherine Martsch, said, “Our business has doubled since last year and we have doubled our budgets, too. But the European lines are so much more expensive that we only buy sparingly, and we only buy exceptional items.”
Among the busier stands over at Tranoi was Italian designer Emiliano Rinaldi, who won a prize from Italian Vogue in June for his men’s wear collection.
The designer is stocked at L’Eclaireur in Paris and picked up new customers including Rezzo in Tuscany and Tomorrowland in Tokyo at the show. Key items included a mottled black-and-white knit cotton and linen maxidress, priced 190 euros, or $254.
Buyers searching for newness also found it in Lebanese brand Dina JSR’s first collection, showing at Vendôme Luxury. The label’s fuchsia triple organza cocktail dress, inspired by Lebanese architecture, was picked up by Saks Fifth Avenue, according to operations director Reem Jundi. The dress wholesales for 1,400 euros, or $1,870.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia