By  on March 17, 2014

MILAN — Confronting weak domestic consumption and rising raw-material prices, Italian makers of high-end leather bags and accessories at this month’s four-day Mipel trade show continued to weather deep market change.

Bolstered by growing worldwide demand for luxury Italian bags and accessories, total 2013 turnover for non-shoe leather goods posted a 6.9 percent rise over 2012 to 5.6 billion euros, or $7.8 billion, according to a preliminary estimate by Italian leather goods association AIMPES.

Growth was buoyed entirely by exports, which climbed 11 percent to 4.7 billion euros, or $6.5 billion, in the first 10 months of 2013, compared with January through October 2012.

Geographically, revenues were buttressed by strong export growth to the U.S., Hong Kong, Japan, the U.K., Germany and Korea.

Meanwhile, sales in Italy decreased 1.2 percent to 1.7 billion euros, or $2.4 billion, over the same period.

“Production is still 15 to 20 percent below pre-crisis 2006-2008 levels,” cautioned Mauro Muzzolon, general director of Mipel and of AIMPES, who noted that the number of buyers at Mipel had slipped 6 percent over the last edition. He expects 2014 to “maintain the same difficult dynamics we’ve seen in recent years.”

For Paola Volponi, who owns and runs F.A.P. Italia with her husband, Giorgio Stamerra, momentum for luxury exports has meant steady growth.

“We saw the crisis as a great opportunity for investment in new markets,” Volponi said.

F.A.P. makes luxury brass bracelets covered in a vibrant range of real reptiles like crocodile, alligator and python, or exotics like ostrich, ray fish and Nile perch. The skins are CITES certified — a guarantee that they are ethically sourced following the international convention on trade in endangered species. Bracelets are also certified Made in Italy.

Marketing director Flavio Orlando said revenues in 2013 rose 17 percent over 2012, and that he expects a 20 percent growth in 2014. Orlando added that about two-thirds of the company’s production — about 2,000 pieces per day — is for global luxury brands while one-third is for its proprietary label Stamerra.

Volponi and Stamerra reported that since luxury houses Gucci, Hermès and LVMH Moët Hennessy Louis Vuitton in recent years bought premium tanneries Caravel, Louisiane and Heng Long, respectively, premium hide supplies have been tighter and prices have steadily climbed for independent operators like themselves.

Orlando said the cost of premium skins has risen 10 percent since 2013.

Stamerra introduced black alligator bracelets with punk-inspired studs in honor of a “glam-rock” theme promoted by this edition of Mipel.

Mipel trend spotters also eyed an “urban traveler” theme for next season, with multitask bags like Picard’s metallic woven leather backpack with multiple straps, flaps and handles.

“Coordinates” are also forecast — not just with matching bags and wallets, but also clothes, coats, luggage and briefcases. Korean artist Youk Shim Won’s shirts, briefcases and bags, with illustrations of dreamy cartoon ladies, are a case in point.

Pony Express-style vintage leather courier bags are also making a comeback, such as Tornabuoni’s vegetable-dyed leather courier bag and distressed, washed leather models.

A pronounced return of “cowgirl” style was embodied by a red calf-skin purse with domed studs and pleated fringe presented by Barbara Milano.

Barbara Milano’s product and manufacturing head, Massimiliano Savoia, said response to the label’s upscale repositioning after a flat 2013 had been “better than expected,” with orders steady despite a 15 percent price hike.

“The materials are superior to last season, and the construction is more complicated,” Savoia said. “It takes about four to four-and-a-half hours to make one of these purses. It previously took two to two-and-a-half hours.”

Average wholesale prices for the purses ranged from 110 to 130 euros, or $152 to $180, but U.S. shipping and customs add 20 to 45 percent to the price. Savoia said the brand’s parent company, Chrea Milano, produces 8,000 to 10,000 pieces each season, including bags for luxury houses like Chanel, Dsquared2, Smythson and Versace.

Braccialini Group, whichmakes Vivienne Westwood bags, celebrated the 60th anniversary of its own namesake label. Also among the firm’s eight brands are Gherardini and Francesco Biasia.

Lorenzo Braccialini, chief marketing officer and son of the founder, said sales were flat in 2013 owing to the poor Italian market, but that the group had expanded eightfold from 2000 to 2010, and continued to grow through 2012 despite the bankruptcy of its former parent company Mariella Burani Fashion Group.

Much of the growth was in the Russian market, which is now the Braccialini brand’s largest. Unrest in Crimea and recent devaluation of the ruble worry Braccialini for 2014.

“The devaluation of the ruble erodes margins for our clients,” he said. “It’s frightening, especially to think about our big clients.”

NEXT: Mifur >>

MIFUR

load comments
blog comments powered by Disqus