By  on March 20, 2013

MILAN — Italian fashion trade fairs have tackled fierce economic headwinds lately with deep renovations to format and offerings, and one of Milan’s oldest — the 60-year-old leather goods and bags trade fair MIPEL — made an ambitious new plunge into high tech.


MIPEL’s March 3 to 6 edition marked the birth of an online “virtual” fair, enabling anyone who knows how to download smartphone apps and scan QR codes to zap product information into their Androids or iPhones.

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