BERLIN — Despite perceptibly less traffic compared to last season’s record peak, the mood was on the rise at the eight trade shows running from July 4 to 6 and the Berliner Mode Salon on July 7 during Berlin Fashion Week.
Premium Group continued to further diversify proposals throughout its four shows — Premium, Show & Order, Seek and Bright — and building upon the Fashiontech platform, while Messe Frankfurt’s Ethical Fashion Show and Green Showroom had to move to Funkhaus near the city’s borders in order to accommodate the growing number of exhibitors. In addition to the commercial Panorama fair and niche denim and craft format Selvedge Run, the children’s fashion show Playtime was new on the scene as well.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"