By and  on December 7, 2011

Think globally, act locally.

It seems to be the mantra guiding organizers of New York trade shows as they head into the new year. For the first six months of 2012, many are stepping up their focus on growing the international facets of their shows by bringing in more exhibitors from overseas and attracting a larger segment of foreign buyers. The global approach not only intends to inject the shows with a new sense of creativity, but it also allows organizers and exhibitors to be less dependent on a single economy, which should prove a considerable boon given the ongoing economic malaise worldwide. Bearing this strategic approach in mind, many have a positive forecast for the first half of the year.

 

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