LIJA EXPANDS SPORTS: LIJA is branching out beyond its golf roots. After launching as a golf line in 1998, LIJA for spring 2009 is adding tennis and active categories, as well as expanding the lifestyle collection it launched last spring. Wholesaling from about $30 to $65, the new collections are projected to be sold in about 100 doors, including some of LIJA’s current golf retailers, as well as resorts and specialty stores. “Active and tennis, our most current expansions, seemed to have natural synergies for us as a lifestyle company as well as providing buying synergies for some of our current customers,” said LIJA founder Linda Hipp. Within two years, the company expects the new lines will represent a quarter of its nearly $10 million in wholesale volume.
ADVISORY SERVICE: Carson Kressley, host of “How to Look Good Naked” and formerly “Queer Eye for the Straight Guy,” is touring New York & Company stores to host fashion shows and Q&As for shoppers. The five-stop tour kicks off on Oct. 20 in New York, then moves to Boston, Chicago and Dallas, before finishing in Los Cerritos, Calif., on Nov. 14. “This tour gives us the opportunity to create brand awareness and show how New York style is translated through our new fashion collections,” said Celia Rao Visconti, New York & Co. executive vice president of marketing. Special space is reserved for the retailer’s reward club members, though other shoppers are welcome, and the company’s Web site will also post videos and Q&As with Kressley.
ROUSSO HELPS SUCK IT IN: Rousso Apparel Group is serving up help for women looking to suck in their waists for holiday. The vendor is launching Skinny Tank, a line of jersey tops and dresses with a nylon spandex panel to slim the midsection. More than 200,000 units of the new shapewear, which wholesales from $13 to $24, have been booked in 800 Macy’s, Dillard’s and Belk doors, according to New York-based Rousso Apparel Group.
CASHMERE CAUSE: Lorraine Bracco and Julianna Margulies stopped by The Magaschoni Apparel Group’s triannual event last week, helping to raise funds for the Center for Discovery, a New York nonprofit organization dedicated to providing supportive environments for people with severe disabilities. Calculations on how much was raised have not yet been finalized.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews