By  on October 1, 2008

LIJA EXPANDS SPORTS: LIJA is branching out beyond its golf roots. After launching as a golf line in 1998, LIJA for spring 2009 is adding tennis and active categories, as well as expanding the lifestyle collection it launched last spring. Wholesaling from about $30 to $65, the new collections are projected to be sold in about 100 doors, including some of LIJA’s current golf retailers, as well as resorts and specialty stores. “Active and tennis, our most current expansions, seemed to have natural synergies for us as a lifestyle company as well as providing buying synergies for some of our current customers,” said LIJA founder Linda Hipp. Within two years, the company expects the new lines will represent a quarter of its nearly $10 million in wholesale volume.

ADVISORY SERVICE: Carson Kressley, host of “How to Look Good Naked” and formerly “Queer Eye for the Straight Guy,” is touring New York & Company stores to host fashion shows and Q&As for shoppers. The five-stop tour kicks off on Oct. 20 in New York, then moves to Boston, Chicago and Dallas, before finishing in Los Cerritos, Calif., on Nov. 14. “This tour gives us the opportunity to create brand awareness and show how New York style is translated through our new fashion collections,” said Celia Rao Visconti, New York & Co. executive vice president of marketing. Special space is reserved for the retailer’s reward club members, though other shoppers are welcome, and the company’s Web site will also post videos and Q&As with Kressley.

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