FOR THE CHILDREN: Of Mercer, a direct-to-consumer women's work apparel brand, will introduce maternity styles Oct. 24. Last year the brand launched extended sizing, and now carries clothing from 00 to 20W and XS to 2X.Founded in 2013 by two Wharton grads, Dorie Smith and Emelyn Northway, the women felt that maternity allows the brand to better cater to its customers and their specific clothing needs during pregnancy.The collection is designed to take a professional woman from early pregnancy to her ninth month to post-partum nursing and afterwards.Of Mercer, which is manufactured in New York, will launch four new styles for nursing and maternity and seven maternity-friendly styles (these dresses are currently on the site and are being offered now to accommodate maternity.) Special features include snap straps for easy nursing access on both sides, ruching throughout the body to accommodate growth through the nine months, hidden zippers to accommodate nursing and machine-washable and wrinkle-free fabrics.The maternity styles and maternity-friendly styles retail from $165 to $215.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.