By  on August 16, 2017
North Face store

At the recent summer editions of Première Vision and Texworld, fall 2018 trends pointed to “a return to soft casualwear” as brands aligned with consumers’ preferences toward cozy, luxurious knits as well as a desire for sustainably manufactured products.PrimaLoft, a material science firm, is positioning itself in the market to meet these trends. The company offers high-performance insulation, fabrics and yarns for brands that include Patagonia, The North Face, Timberland, REI, Black Diamond, Lululemon and Under Armour. PrimaLoft had its beginnings as a material provider to the U.S. military in the Eighties, when it was tasked with developing a superior synthetic insulation alternative to natural down insulation for use in uniforms.Today, the brand is expanding its portfolio of “comfort solutions” to include a range of cashmere blend fabrics and yarns enhanced with performance features. The result is an array of year-round product choices that combine “indulgence” with function for outdoor and fashion brands. This includes its Cashmere Blend Base Layer Fabric, which is comfy, lightweight, allows for fast dry times and provides enhanced stretch and recovery. Its Silver Series offers a soft hand that blends silk and merino wool, retains warmth, dries quickly and is resistant to wear and pilling. And its Performance Yarns can be used alone or combined with other yarns for a variety of knit garments.[caption id="attachment_10454202" align="aligncenter" width="380"] Patagonia's Nano Puff jacket with PrimaLoft's Gold Insulation Eco fiber.[/caption]Mike Joyce, the president and chief executive officer of PrimaLoft, said by "focusing our material science expertise on yarn and fabric, we have created a collection of fabric and yarns that continues to provide dependable comfort solutions with performance attributes. Long known for providing superior warmth, PrimaLoft is focusing on providing more year-round solutions, and PrimaLoft Performance fabric and yarn products are launching new platforms to help take us there. “Joyce continued, “With our enhanced series of fabrics and yarns, designers have unique options to use as a stand-alone, or pair with diverse fabrics, allowing our partners to be true to their brand personality and point of difference, whether in outerwear, footwear or accessories.”In an advance toward a five-year sustainability pledge for 90 percent of PrimaLoft’s products to contain at least 35 percent post-consumer recycled content, the firm recently released a series of sustainable materials, namely its Gold Insulation Eco material, which incorporates as much as 55 percent post-consumer recycled content. The firm is active in sustainable textile production via partnerships with the Bluesign system, Oeko-Tex Association and the Sustainable Apparel Coalition’s Higg Index.“Consumers are putting pressure on manufacturers to design gear and apparel that combines performance and sustainability,” Joyce said. “In light of this demand, brands are keenly aware that sustainability is increasingly becoming part of the purchase decision and, as their partner, we diligently work with product designers to address this need,” he added.For More Textile News From WWD, See:

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