PARIS — Despite a depressed global economic context, trade shows organizers in Paris are forecasting that footfall for the first half of the year is going to be on par with last year, thanks to an uptick in visitors from emerging markets.
Many shows under the Paris Capitale de la Création umbrella, the collective that groups some of the French capital’s leading trade shows and events in fashion, accessories and design, are upping their fashion ante to generate interest. Initiatives range from the creation of a new event, Tranoï Preview, to the return of Maison d’Exceptions by Première Vision and a new logo for textile fair Interfilière.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"