By  on November 13, 2013

PARIS — Despite persistent economic challenges, trade show organizers in Paris are forecasting attendance for the first half of 2014 is going to be at least on par with 2013.

Many shows under the Paris Capitale de la Création umbrella, the collective that groups many of the French capital’s leading trade shows and events in fashion, accessories and design, are upping their fashion ante to generate interest. Initiatives include a new venue for Tranoï Preview and Capsule Paris Women’s in hip neighborhoods, a new visual identity for Texworld, an easier navigation for buyers at Who’s Next and Salon International de la Lingerie, which will introduce a dedicated area for men’s underwear.

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