By  on June 6, 2013

DALLAS — After a cool and rainy spring, buyers at the Dallas Apparel and Accessories Market were looking to bulk up their fall offerings while searching for holiday pieces with novelty touches.

Affordable price points topped the need list for buyers like Erika Perkins, owner of Lyla Jane Co., a shop set in the 312 Downtown Boutique in Benton, Ark. Perkins was tasked with finding lines for under $100 retail that appeal to mature shoppers, while also securing collections retailing for under $50 for younger customers.

“There is a comfort level for both groups, so I’m looking for a mix to appeal to both,” Perkins said.

Striking that balance weighed heavily on buyers who were still working though spring merchandise while filling in fall and planning for holiday.

Kami Murphy and her husband opened an Apricot Lane franchise in March in their hometown of Wichita, Kan., and their buying trip centered on deciding what her customer wants to wear now, as well as what she will want in the fall. Murphy said the current trends seemed to be guiding the way.

“I can’t keep maxidresses in the store,” she said. “They fly out so fast, so I’m thinking more maxidresses for fall with a jacket. Graphic prints, floral prints and color, that’s what she wants.”


RELATED CONTENT: Dallas Market Center Steps Up Contemporary Drive >>

load comments
blog comments powered by Disqus