LOS ANGELES — Reed Exhibitions, the trade-show organizer that runs Capsule and Agenda, is targeting the women’s market with a new fair in New York called Axis.
Set to debut with a three-day run on Feb. 22 at Pier 94, next to Capsule’s women’s show, Axis will incorporate fashion, activewear, swim, accessories, intimates, home design and beauty. Aside from its semiannual editions, it will host female-focused networking events in New York and Los Angeles year-round. In an appeal to its digitally savvy base of Millennial customers, exclusive digital content and seasonal trend reports will incorporate the opinions of fashion influencers, including Nike global concept director Kristin Reiter, SweatTheStyle.com founder and model Adrianne Ho, pro surfer and A Gold E creative services director Kassia Meador, Style.com fashion market director Rachel Wang and Capsule cofounder Deirdre Maloney.
Still, it remains to be seen if the market can support yet another trade show. Agenda launched a stand-alone women’s section in its Las Vegas venue last February but eliminated it this past August in anticipation of the launch of Axis. Last May, Agenda founder Aaron Levant said the new women’s-only show represents not only an opportunity but also a component in a larger strategy.
“We’re putting all our eggs in that basket for women,” he said at the time. “For the target demo that we’re going after for the women’s show, in the New York market, there is nobody. They don’t fit into Coterie. They don’t fit into D&A. They don’t have showrooms out there.”
Vanessa Chiu, who spent the past two years building Agenda’s women’s business, is serving as show director for Axis.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia