LOS ANGELES — Reed Exhibitions, the trade-show organizer that runs Capsule and Agenda, is targeting the women’s market with a new fair in New York called Axis.
Set to debut with a three-day run on Feb. 22 at Pier 94, next to Capsule’s women’s show, Axis will incorporate fashion, activewear, swim, accessories, intimates, home design and beauty. Aside from its semiannual editions, it will host female-focused networking events in New York and Los Angeles year-round. In an appeal to its digitally savvy base of Millennial customers, exclusive digital content and seasonal trend reports will incorporate the opinions of fashion influencers, including Nike global concept director Kristin Reiter, SweatTheStyle.com founder and model Adrianne Ho, pro surfer and A Gold E creative services director Kassia Meador, Style.com fashion market director Rachel Wang and Capsule cofounder Deirdre Maloney.
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