The major regional trade marts — Los Angeles, Dallas, Atlanta and Chicago — are stepping up their focus on key areas such as contemporary and social occasion, and strengthening social media and buyer outreach in the second half.
In Los Angeles, trade show organizers said with the economy steadying, they are spreading into additional categories, introducing new show concepts and experimenting with efforts to engage retailers and brands.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)