DALLAS — Fashion Industry Gallery is looking to the second half of 2008 with new strategies to build traffic, increase sales and help retailers and vendors triumph over the tough economy.
The plan includes getting new lines to show at FIG and reaching out to stores outside the traditional Southwest territory of Texas, Oklahoma, Louisiana and Arkansas, with a focus on the Midwest and Southwest, according to Ashley Gage, FIG's retail development and senior marketing manager.
There are also plans to launch an in-house magazine featuring designer profiles and business strategies, but the name, frequency of publication and circulation haven't been determined yet, she said.
"This has been a record year for attendance at FIG," said FIG director Shelli Mers. "We have experienced increases in both guest designer participation as well as buyer attendance with each market that has passed. We have had numerous lines make their Dallas debut in our Shop show since the first of the year. Joe Scroggins, our Shop sales manager, also makes a conscious effort to support and promote talented local designers."
Among the new lines in permanent rooms at FIG are 39SixtyOne, Cino, City of Others, Etoile, Gradyn, Isabel Marant, Puella and Viridis Luxe.
New lines in Shop include Tano, 49 Square Miles, August Alexander, co2 Cashmere, Holly Morgan, Jenny Han, Mike & Chris, Zen 3 Handbags and Sergio Zelcer Designs.
The company also hired Lauren Christensen for the new post of director of sales and development focusing on events.
"As we continue to grow as a wholesale marketplace, we also continue to be sought out as a destination for fashionable events, such as art shows, fashion shows, book signings, etc.," Mers said.
Upcoming functions include FIG Finale, a retail clearance sale for the public Aug. 22 to 23, and several charity fund-raisers.
FIG, which focuses on contemporary, denim and accessories, celebrated its fourth anniversary in January.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye