DALLAS — Fashion Industry Gallery is looking to the second half of 2008 with new strategies to build traffic, increase sales and help retailers and vendors triumph over the tough economy.
The plan includes getting new lines to show at FIG and reaching out to stores outside the traditional Southwest territory of Texas, Oklahoma, Louisiana and Arkansas, with a focus on the Midwest and Southwest, according to Ashley Gage, FIG's retail development and senior marketing manager.
There are also plans to launch an in-house magazine featuring designer profiles and business strategies, but the name, frequency of publication and circulation haven't been determined yet, she said.
"This has been a record year for attendance at FIG," said FIG director Shelli Mers. "We have experienced increases in both guest designer participation as well as buyer attendance with each market that has passed. We have had numerous lines make their Dallas debut in our Shop show since the first of the year. Joe Scroggins, our Shop sales manager, also makes a conscious effort to support and promote talented local designers."
Among the new lines in permanent rooms at FIG are 39SixtyOne, Cino, City of Others, Etoile, Gradyn, Isabel Marant, Puella and Viridis Luxe.
New lines in Shop include Tano, 49 Square Miles, August Alexander, co2 Cashmere, Holly Morgan, Jenny Han, Mike & Chris, Zen 3 Handbags and Sergio Zelcer Designs.
The company also hired Lauren Christensen for the new post of director of sales and development focusing on events.
"As we continue to grow as a wholesale marketplace, we also continue to be sought out as a destination for fashionable events, such as art shows, fashion shows, book signings, etc.," Mers said.
Upcoming functions include FIG Finale, a retail clearance sale for the public Aug. 22 to 23, and several charity fund-raisers.
FIG, which focuses on contemporary, denim and accessories, celebrated its fourth anniversary in January.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia