DALLAS — Fashion Industry Gallery is looking to the second half of 2008 with new strategies to build traffic, increase sales and help retailers and vendors triumph over the tough economy.
The plan includes getting new lines to show at FIG and reaching out to stores outside the traditional Southwest territory of Texas, Oklahoma, Louisiana and Arkansas, with a focus on the Midwest and Southwest, according to Ashley Gage, FIG's retail development and senior marketing manager.
There are also plans to launch an in-house magazine featuring designer profiles and business strategies, but the name, frequency of publication and circulation haven't been determined yet, she said.
"This has been a record year for attendance at FIG," said FIG director Shelli Mers. "We have experienced increases in both guest designer participation as well as buyer attendance with each market that has passed. We have had numerous lines make their Dallas debut in our Shop show since the first of the year. Joe Scroggins, our Shop sales manager, also makes a conscious effort to support and promote talented local designers."
Among the new lines in permanent rooms at FIG are 39SixtyOne, Cino, City of Others, Etoile, Gradyn, Isabel Marant, Puella and Viridis Luxe.
New lines in Shop include Tano, 49 Square Miles, August Alexander, co2 Cashmere, Holly Morgan, Jenny Han, Mike & Chris, Zen 3 Handbags and Sergio Zelcer Designs.
The company also hired Lauren Christensen for the new post of director of sales and development focusing on events.
"As we continue to grow as a wholesale marketplace, we also continue to be sought out as a destination for fashionable events, such as art shows, fashion shows, book signings, etc.," Mers said.
Upcoming functions include FIG Finale, a retail clearance sale for the public Aug. 22 to 23, and several charity fund-raisers.
FIG, which focuses on contemporary, denim and accessories, celebrated its fourth anniversary in January.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews